James Cameron in AI

With an eye towards zeitgeist, I collaborated with AI to create posters that evoked films from James Cameron’s filmography. The goal was not to copy existing work, rather to be suggestive of images and scenes from the films, with the intent of hooking attendees on the way to the event to stop, think, and have that joyful spark of connection when they recognize the film the image is conveying.

We chose the Shutterstock AI creation tool (DALL-E) because it was trained solely on existing licensed work from the Shutterstock library. This avoided the current challenges with other AI’s datasets coming from unauthorized or questionable sources.