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Hoop it Up


WEB/COMMERCIAL
Creative Director: Dan Hanrahan
Producer: Jane Alexander 
Producer & Director: Daniel Loyd
DP: Jake Fordyce
Editor: Jake Fordyce & Daniel Loyd

Agency: STUDIO
Austin’s Circuit of the Americas track aimed to bring the famed international “Hoop it Up” competition to Austin in 2020.  We made a spot that encapsulated the spirit of a 3 on 3 game between friends that makes it to the big time.  We also did it in a couple of hours before the Audi test corps got the entire track to themselves. Grace under pressure, ingenuity in adversity, a spot we’re all proud of.  Sadly, COVID-19 dashed the plans of hoop dream hopefuls, maybe to return in 2021.